Almost daily our team comes across dozens of websites that are loosing money everyday–websites with white spaces that could be converting into clicks and cash, misplaced banners and dozens of keywords in high ranking articles that aren’t optimized with contextual advertising.

Most websites and WordPress themes either don’t have ad space at all, or are littered with misplaced banners and Google Ads. If you want to monetize your website effectively, your website must have strategically created ad spaces that are seamlessly integrated into your website’s design and well researched advertising that will put a fair sum in your pocket when your visitors take action.

To make your advertisements effective, you must know who is visiting your site and why. For example, if the majority of the traffic to your site is from Google, its likely that new visitors will quickly scan over banners and other obvious advertising to find the information they were searching for.

This doesn’t mean that you’ve lost your opportunity to make some cash. A skilled advertising team would be able to study your visitors and come up with an effective advertising plan. Since visitors are looking for text information, in-text advertisements (that appear as links on keywords), or sponsored text advertisements located at the top of articles, would probably be more effective than banners.

Is it Worth it to Hire A Professional?

Let’s just put it this way: two heads are better than one. When you work with a company like PromoShake you have a whole team of experienced design, development and marketing professionals behind you.  Years ago this kind of talent was only available to large, established companies who could hire the best and brightest in-house. Today there are more successful entrepreneurs than ever and talented teams of professionals to help them.